Here’s what nobody in this industry wants to say out loud:

The industry you see on Instagram isn’t the industry that pays your bills.

Followers are not a career. Viral does not equal viable. Aesthetic does not equal authority.

Most of what’s being sold to makeup artists right now is visibility advice. But visibility without relationships, professionalism, pricing confidence, boundaries, positioning, and reputation is fragile. And fragile careers don’t last.

Not every working artist should be teaching. Not every viral artist has a sustainable career. Not every opportunity that looks good online is good for your future.

Social media blurred the line between influence and credibility. They are not the same.

This platform exists to bring the focus back to what actually builds a career.

What Changes

You stop letting other people's careers determine how you feel about your own.

You get clear on your rates and you stop negotiating against yourself.

You know what your content is supposed to be doing and you post with intention instead of anxiety or desperation.

You evaluate opportunities based on where your career is going, not how the job looks on paper.

You build relationships that lead to work, not just more contacts you never follow up with.

You operate like someone who knows what they're building, because you'll finally have someone who can see what you can't.

How It Works

The Membership is for makeup artists who want consistent professional development - not random bursts of motivation.

Inside you get:

Live Mentorship (Twice Monthly)

We meet live and work through what you're navigating right now. Bring the exact message you're about to send a client. The rate you're unsure about. The opportunity you're debating. The situation on set you didn't know how to handle. This is where you get support on the things you'd otherwise try to figure out on your own.

Ask Questions Anytime

If something comes up between calls - a rate question, a weird client email, a job you're not sure about - post it. I'll answer directly or we'll get into it on the next call. 

Monthly Focus + Weekly Content

Each month has a central theme that gives structure to our conversations - rates, visibility, portfolio strategy, market positioning, negotiation, and more. Weekly lessons support that theme so you’re building knowledge in one direction, not scattered across ten.

Resource Library

Practical tools that support your work: colour theory references, communication templates, portfolio guidance. Useful on their own, more useful alongside mentorship.These are practical resources that support your work. The real value is in the mentorship.

Why This Works

Most makeup artists don't struggle because they lack skill. They struggle because they have a judgment gap.

Which jobs to take. When to raise your rate. What your content is actually communicating to the clients you want. Whether that opportunity is worth your time.

These decisions shape your career more than your technique does, and you're making them without context, without feedback, and without a second opinion.

The longer you operate that way, the more expensive it gets. You underprice for years instead of months. You share work that attracts the wrong clients. You say yes to jobs that take you further from the career you're trying to build.

None of it feels like a mistake in the moment. It just compounds.

And a one-off class won't fix this. A masterclass gives you information for a weekend and then leaves you alone with it. The decisions that shape your career don't arrive on a schedule, they show up on a Tuesday afternoon when you're staring at an email and don't know what to say.

That's what ongoing mentorship solves. Not more information. Perspective, when the decision is actually happening.

Membership

Monthly Access - $60 CAD/month

Full access to everything. Start immediately.

Three-Month Commitment - $165 CAD ($55/month)

Enough time to apply what you’re learning, adjust your focus, and see real shifts in how you’re working.

Think about it this way: if you’re undercharging by even $50 a booking - which most artists are, and often by more - that’s hundreds of dollars a month you’re already losing. One clearer rate conversation pays for the membership several times over. That’s before factoring in the bookings you’re not getting because your portfolio isn’t attracting the right work, or the opportunities you’re saying yes to that actually cost you money.

For comparison: a single coaching session with an established artist runs $200 - 500. Business coaching runs $300 - 1,000/month. This gives you weekly content, live mentorship twice a month, and ongoing support between sessions.

Start with 7 days free. You’ll get full access to the resource library, the current weekly content, and you can post questions from day one. If a live call happens during your trial, join it. See the mentorship in action before you commit. Cancel anytime.

You can keep consuming advice from people who make this job look easy. Or you can get guidance from someone who knows it isn't - and has built a career doing it anyway.

If you're ready, I'll meet you inside.